Sustainability in marketing: A systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)
MB Lunde - AMS review, 2018 - Springer
A growing area of marketing research has surfaced in the past 20 years at the nexus of
marketing and sustainability. However, a review of marketing literature shows that this field …
marketing and sustainability. However, a review of marketing literature shows that this field …
Turning to sustainable business practices: A macromarketing perspective
M Peterson, MB Lunde - Marketing in and for a Sustainable Society, 2016 - emerald.com
Purpose This paper reviews recent developments in marketing-related sustainable business
practices (SBP) that macromarketing scholars have researched and debated for four …
practices (SBP) that macromarketing scholars have researched and debated for four …
ЭЛЕМЕНТЫ АРХИТЕКТУРНО-ПРОСТРАНСТВЕННОГО МАРКЕТИНГА ПРИ ФОРМИРОВАНИИ ГОРОДСКОЙ СРЕДЫ
ЕВ Хорохова - Научный журнал строительства и архитектуры, 2021 - elibrary.ru
Постановка задачи. Необходимо выявить элементы архитектурно-пространственного
маркетинга при проектировании городской среды для решения проблемы …
маркетинга при проектировании городской среды для решения проблемы …
[DOC][DOC] Turning to Sustainable Business Practices
M Peterson, MB Lunde - researchgate.net
For more than thirty years, macromarketing scholars have proposed that consumers and
firms must make a marked shift in their ways or face dire consequences in the not-too-distant …
firms must make a marked shift in their ways or face dire consequences in the not-too-distant …
[引用][C] Marsden Point: The Reanimation of Post-Industrial Space
J Liu - 2023 - ResearchSpace@ Auckland