What drives people to use grocery apps? The moderating & mediating role of customer involvement and trust

D Chakraborty, S Altekar - Indian Journal of Marketing, 2021 - samvad.sibmpune.edu.in
Grocery apps are gaining popularity day by day, and their benefits were well acknowledged
by the consumers, especially during the pandemic or during the lockdown. Despite the …

'The new normal'and the strategies of marketers to attract consumers

D Chakraborty, G Dash - Indian Journal …, 2022 - indianjournalofcapitalmarkets.com
In the middle of the pandemic, marketers are creating unique tactics to drive new demand,
reorganize value chains, and deliver brand experiences. Marketers are grabbing the chance …

A study on adoption of mobile learning apps (MLA): Development of an integrated framework in a multinational context

G Dash, S Akmal… - Indian Journal …, 2023 - indianjournalofentrepreneurship …
Purpose: In this study, we provided an integrated framework to assess the determinants of
intention to adopt and recommend mobile learning apps (MLA) in an emerging economy …

Adoption of AI in the banking industry: A case study on Indian banks

S Pahari, A Polisetty, S Sharma… - Indian Journal …, 2023 - indianjournalofcapitalmarkets.com
The Indian banking sector has been at the forefront of accepting innovative technologies
and has been changing over time. Indian banks are utilizing AI-powered technologies to …

Hypothesizing the enablers of the gig economy: A tism and micmac approach

N Panackal, S Rautela… - Prabandhan …, 2024 - indianjournalofmanagement.com
Purpose: The present study focused on identifying the enablers that encourage the
successful implementation of the gig economy. The sharing economy, sometimes referred to …

Impact of the pandemic on consumer behavior and business strategy in India

R Jain - Indian Journal of Marketing, 2022 - indianjournalofentrepreneurship …
The COVID-19 pandemic that engulfed the entire world since the beginning of 2020 forced
consumers to learn the new ways of life and unlearn the existing habits within the paradigm …

Flexibility culture, person–job fit, and job benefits as predictors of eudaimonic workplace wellbeing and turnover intention of employees

GP Hemavathi - Prabandhan: Indian Journal of …, 2023 - indianjournalofmanagement.com
Purpose: This study aimed to assess the influence of flexible work arrangements, person–
job fit, and job benefits on employees' well-being and turnover intentions. A conceptual …

A study on adoption of e-health services: Developing an integrated framework in a multinational context

G Dash, S Akmal… - Indian Journal …, 2022 - indianjournalofentrepreneurship …
Purpose: This study focused on adopting e-health services in a global context. Researchers
intended to address three primary research questions: How do the factors affect the …

A bibliometric overview of Prabandhan: Indian Journal of Management between 2011 and 2021

KK Ludhani, S Kumar… - Prabandhan …, 2023 - indianjournalofmanagement.com
This study used bibliometric analysis to examine Prabandhan: Indian Journal of
Management's recent 10-year publications. The study's goal was to present a …

Relationship between flexible work arrangements, Well-Being, and performance of employees during the COVID-19 pandemic

R Arora - 2022 - gnanaganga.inflibnet.ac.in
The primary purpose of the present research paper was to investigate the influence of
flexible work arrangements on personal and family well-being and performance of …