Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …

The value concept is key to understanding purchasing and marketing decisions in business
markets. Despite its importance, a lack of clarity surrounding the conceptualization of value …

Companies today need project portfolio management (PPM) to cope with the increasing
number of projects and use it to ensure comprehensive management, strategic alignment …

Despite the established importance of buyer–seller relationships in B-to-B markets, research
to determine the differential effects that keep suppliers and customers in a relationship has …

Much of the North American wood products industry was severely impacted by the recession
of 2008–2009. In addition, many sectors within this industry face intense global competition …

Purpose–The paper aims to present how relationship value is created and how it influences
the existing buyer‐supplier relationship and the buyer's performance. It seeks to introduce …

This study aims at relating the role of environmental orientation to corporate sustainable
development within a cross‐national buyer–supplier dyad. To this end, it specifically …

Over the last years an array of concepts has been developed addressing the questions how
value is created for customers, which components this value comprises, and what the …

Purpose The study aims to determine the resource access mechanism in inter-firm networks
that aids SME survival in Ghana. Design/methodology/approach The authors collect census …

Sustainability transitions challenge traditional forest-based sector and the way it operates.
So far, the traditional forest-based sector has been considered path-dependent which could …