Purpose–The modern workplace now consists of four different generations for the first time
in history. Each generation, Traditionalists, Baby Boomers, Generation X and Generation Y …

This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Aynı dönemlerde yaşayan, ortak özelliklere sahip bireylerin oluşturduğu grupları kuşak
olarak tanımlayabiliriz. Yirmi birinci yüzyılda kuşak sınıflandırılması; Gelenekselciler, Bebek …

Shopping value is a two-dimensional concept that captures the hedonic and utilitarian
benefits derived from a consumer visit to a retail store. Extending the concept to the context …

The purpose of this study was to examine the attitudes and behaviors of American
international travelers using a generational analysis. Based on Woodside and Dubelaar …

Are younger people, defined by age, or younger generations, defined by cohort-level
measures, more concerned about declines in environmental health when compared to their …

This study employed time-series data along with the theory of generations, life cycle theory,
and continuity theory to analyze the psychological characteristics and travel behavior of …

Tourism-related industries have emphasized the wellness tourism market when numerous
countries now face an aging population. Many studies have indicated that strong customer …

This book examines the lifestyles, expectations and plans of Millennials and Generation Z
and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy …

The current study examined the socio-demographic and psychological factors associated
with using digital search engines among two generations of older adults. The self …