According to Mayan (2009) being a qualitative researcher means to" enjoy living and
learning with people to collectively make sense of our world. Qualitative research is not only …

This article summarizes findings from studies that employed electronic mail (e‐mail) for
conducting in‐depth interviewing. It discusses the benefits of, and the challenges associated …

This methodological paper addresses practical strategies, implications, benefits and
drawbacks of collecting qualitative semi-structured interview data about Internet-based …

This Second Edition remains the only book to discuss both theory and application of
qualitative research techniques to inspire great advertising and build strong brands. Using a …

This paper highlights the ageing problem that every brand can potentially face. Fifty‐three in‐
depth interviews with top‐level managers and advertising executives permitted the …

The paper critiques the ideology perspective of employee cynicism, which emphasises
imaginary power and the employee's dependency on corporate culture initiatives. In contrast …

Abstract According to Mayan (2009), being a qualitative researcher entails various activities
“It is a pleasure to share life and learning with others to make sense of our reality jointly. Non …

Le placement de marques et/ou de produits au cinéma paraît susciter un intérêt croissant
chez les annonceurs. Après avoir rappelé le principe de la technique du placement de …

Currently change in cities is accelerating intricately and diversely because of technological
advances, information floods, increased openness, and the rising standard of living. While …

Capital campaigns are intense efforts to build the financial assets of an institution in a
specified amount of time. This study provides an empirical view of how changes in …