In the past decade there has been increased interest in research on color and psychological
functioning. Important advances have been made in theoretical work and empirical work, but …

Visual perception is essential to marketing practice and theory. Based on literature in
marketing and related fields, this article develops a conceptual framework comprising five …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Distinctive in its application as a foundational theory in the field of art therapy, this up-to-date
second edition demonstrates how the Expressive Therapies Continuum provides a …

This research demonstrates a visual phenomenon with broad implications for consumers:
the perceived size of products depends on the saturation of their color. Results from six …

This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

Colour plays an important role in marketing products. It is a powerful marketing tool that
influences consumer purchases in many aspects. Marketers must explore the harmony of …

Logos serve a fundamental role as the visual figureheads of brands. Yet, because of the
difficulty of using unstructured image data, prior research on logo design has largely been …

This research includes theoretical analysis of the problem and explores the peculiarities of
the use of color in marketing. Our empirical research results presented in this paper …

The relationships between art, aesthetics, and luxury are multifaceted. Whereas the field of
aesthetics largely evolved as theories of art appreciation (Gaut and Lopes 2007), it has long …