When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …

How people choose to spend money is often observable to others (eg based on their
clothes, accessories, and social media pages), but there is a whole universe of financial …

Romantic relationships are built on trust, but partners are not always honest about their
financial behavior—they may hide spending, debt, and savings from one another. This …

When a romantic relationship becomes serious, partners often confront a foundational
decision about how to organize their personal finances: pool money together or keep things …

In the context of romantic relationships, partners regularly observe each other's
unsustainable behavior. But how do these unsustainable behaviors influence each member …

Behavioral finance presented in this book is the second-generation of behavioral finance.
The first generation, starting in the early 1980s, largely accepted standard finance's notion of …

Using data from the 2018 FINRA Investor Education Foundation's National Financial
Capability Study (NFCS), this study examined how financial stress and financial behavior …

When managing joint finances, couples need to have candid conversations about money.
But what happens when one partner is feeling financially stressed? Our research …

This chapter discusses the intersection of social relationships and consumer behavior. It
describes close personal consumer-to-consumer connections such as friendships, romantic …