Introduction Qualitative research approaches have potential to provide unique and valuable
insights intoperceptions, experiences and behaviours. Reports however indicate that papers …

The emergence of social media is challenging the ways that marketing academics and
practitioners conceptualize and manage brands. This research explores the consumers׳ …‎

Current literature lacks explication of how traditional grounded theory and mixed methods–
grounded theory (MM-GT) are similar/different and specific explication of how to construct …

Throughout their migratory journeys, Samoans have continued to perpetuate their Samoan
culture within their host countries such as New Zealand, Australia and America. Research …

Active modes of transport (ie walking and cycling) are being encouraged in many countries.
Singapore is advocating strong efforts to attract more users to travel by walking and cycling …

The recent launch of several important international education initiatives designates a future
for education that moves away from educational achievements largely based on access and …

This chapter addresses single-case research designs' peculiarities, characteristics, and
significant fallacies. A single case research design is a collective term for an in-depth …

As qualitative methods become increasingly popular in the research of information systems
(IS), the analysis of resultant data becomes problematic. The primary aim of this paper is to …

In this article, we explore the psychological process through which Vietnamese family
caregivers adjust to their role as primary caregivers for their relatives with dementia. The …

El sector de la publicidad vive una situación de cambio estructural, consecuencia de una
mayor cercanía entre tecnología y medios de comunicación. El objetivo de este artículo es …