Purpose Given the growth of virtual reality (VR)-based tourism experiences in the past five
years, this study aims to investigate the impact of VR-based interactions (ergonomics and …

Night tourscape design is essential to prolonging tourists' dwelling time and increasing
consumption at night. However, there is an academic gap on how to create an attractive …

Studies on fascination have thus far focused on natural attractions, the effects of destination
fascination in heritage tourism remain unknown. This paper identifies hypothetical …

Gamification has become a major trend and application of technology in tourism
development. However, studies exploring how gamification affects visitors' psychological …

This inquiry articulates the co-development phenomenon in which improvisation of tourism
products is created from multiple suppliers across different domains. Drawing on the SOR …

The sustainable conservation of architectural heritage has attracted significant attention,
especially with the rapid development of heritage tourism. Adaptation is a compromise to …

The main objective of this research is to analyze the influence of tourist experiences on the
perception of the sustainability and trustworthiness of a destination. A questionnaire-based …

This study aims to synthesize key elements from sustainable packaging research on
consumer behavior and apply the Stimulus-Organism-Response (SOR) model to …

Sustainability is a major area of focus in modern tourism. Few studies have explored
perceived sustainability from the perspective of tourists or discussed the three aspects of …

This research aims to study the factors influencing customer retention of E-Marketplace
businesses by applying the SOR theory and the mediating effect by examining the …