How do interactive voice assistants build brands' loyalty?
Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …
and respond accordingly via synthesized voices and this family of technologies has helped …
[PDF][PDF] The mediating role of emotions in the relationship between experiential marketing and repurchase intention of energy drinks: a case of generation Y
NEM Phiri - 2018 - wiredspace.wits.ac.za
Generation Y is emerging as an enormous force in the marketplace, with its growing
spending power and its members' unique spending patterns. This research employs the …
spending power and its members' unique spending patterns. This research employs the …