The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

Adopting a meta-analysis approach, this study synthesises the quantitative literature on
mobile advertising and proposes a meta-analytic conceptual model that shows the …

This paper is purposely prepared to explore the significance of marketing intelligence in
primary marketing development, specifically with regard to SWOT analysis. It also aims to …

With the acceleration of the wave of technological developments, the advertising industry
started to abandon its traditional tools adopted in addressing customers. The advertising …

The purpose of this article is to investigate the impact of advertising insight on crucial
showcasing planning using a SWOT analysis. In addition, the study intends to examine the …

As businesses' marketing activities have migrated to various social media platforms,
competition between advertisers to attain market's attention is getting more intense. As a …

Günümüzde akıllı telefonlar günlük hayatın vazgeçilmez bir parçası haline gelmiştir.
Özellikle dijital yerliler olarak nitelendirilen Z kuşağına mensup bireyler akıllı telefonlarıyla …

The goal of this study was to investigate and evaluate the elements influencing consumers'
perceptions of social media advertising. The study looks into the new media advertisement …

In the present scenario, no one is away from the fast blowing wind of online advertising or
more clearly stated as new media advertising. The objective of the paper is to analyse the …

Penelitian ini bertujuan untuk mengetahui pengaruh entertainment dan informativeness
terhadap purchase intention melalui attitude toward advertising sebagai variabel mediasi …