Luxury and sustainability: The role of message appeals and objectivity on luxury brands' green corporate social responsibility
EY Kang, YH Sung - Journal of Marketing Communications, 2022 - Taylor & Francis
Luxury companies are facing a dilemma over green CSR communication. Consumers
expect them to engage in pro-environmental practices, but at the same time they view luxury …
expect them to engage in pro-environmental practices, but at the same time they view luxury …
“We are the land:” An analysis of cultural appropriation and moral outrage in response to Christian Dior's Sauvage scandal
RD Maiorescu-Murphy - Public Relations Review, 2021 - Elsevier
By analyzing the online social construction of Christian Dior's 2019 Sauvage ad, the present
study contributes to the literature on public relations and diversity from the perspective of …
study contributes to the literature on public relations and diversity from the perspective of …
[PDF][PDF] Reshaping affordable luxury fashion: the green shift: how does the type of sustainability attribute impact young generations' consumer behavior?
AS Heggem, I Reistad - 2020 - openaccess.nhh.no
Luxury fashion consumers are increasingly becoming more environmentally concerned and
consequently demand brands to meet their needs with responsible, yet luxurious products …
consequently demand brands to meet their needs with responsible, yet luxurious products …
[PDF][PDF] Factors Influencing the Usage of Luxury Brands in Bangladesh
MI Alam, MO Gani - BUSINESS STUDIES, 2018 - researchgate.net
This study examined the factors influencing the usage of luxury brands from the perspective
of Bangladesh. The study's key concern was to investigate the effect of financial factors …
of Bangladesh. The study's key concern was to investigate the effect of financial factors …