Beyond skepticism: Can accessing persuasion knowledge bolster credibility?
As defined by Friestad and Wright (1994),“persuasion knowledge” is personal knowledge
about persuasion attempts that consumers develop and use whenever they believe they are …
about persuasion attempts that consumers develop and use whenever they believe they are …
Diversity in the digital age: how consumers respond to diverse virtual influencers
In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …
because influencers tend to not be seen as advertising and they enable brands to reach …
Examining the use of Hofstede's uncertainty avoidance construct in international research: A 25-year review
JK Rapp, RA Bernardi, SM Bosco - International Business …, 2010 - papers.ssrn.com
The goal of this research was to determine the manner in which Hofstede's uncertainty
avoidance construct has been incorporated into international research. Hofstede's work is …
avoidance construct has been incorporated into international research. Hofstede's work is …
Novelty effects in augmented reality advertising environments: The influence of exposure time and self-efficacy
T Hopp, H Gangadharbatla - Journal of Current Issues & Research …, 2016 - Taylor & Francis
While the popularity of augmented reality advertising (ARA) continues to grow, little is known
about how users engage with the technology. To better understand ARA's uses and …
about how users engage with the technology. To better understand ARA's uses and …
The impact of Corporate Sociopolitical Activism (CSA) on brand attitude
Corporate sociopolitical activism (CSA), as an emerging marketing strategy, can lead to
divergent consumer responses. However, there is limited empirical research investigating …
divergent consumer responses. However, there is limited empirical research investigating …
Increase consumers' willingness to pay a premium for organic food in restaurants: Explore the role of comparative advertising
W Yu, X Han, F Cui - Frontiers in Psychology, 2022 - frontiersin.org
Offering organic food is a new trend in the hospitality industry seeking sustainable
competitiveness. Premiums and information barriers impede continued growth in organic …
competitiveness. Premiums and information barriers impede continued growth in organic …
Leveraging O2O commerce for product promotion: an empirical investigation in Mainland China
This research investigates how retail businesses may promote their products online to
induce offline sales via social media-enabled online-to-offline (O2O) commerce. We focus …
induce offline sales via social media-enabled online-to-offline (O2O) commerce. We focus …
The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
To cope with industry pressures and rising costs/risks of R&D, collaborations between
manufacturers for new product development have become increasingly common. However …
manufacturers for new product development have become increasingly common. However …
" To compare or not to compare?": Comparative appeals in destination advertising of ski resorts
This study examined the effectiveness of comparative appeals in destination advertising
through an experiment with a randomized paired comparison design. Both cognitive and …
through an experiment with a randomized paired comparison design. Both cognitive and …
Comparative advertising effectiveness in Latin America: evidence from Chile
Data were collected via controlled experimentation. The study employed a 3 (comparative
advertising intensity: noncomparative, indirect comparative, and direct comparative)× 2 …
advertising intensity: noncomparative, indirect comparative, and direct comparative)× 2 …