Esta investigación tiene como objetivo presentar un análisis del marketing proactivo como
estrategia competitiva en MiPyMes del sector restaurantero para afrontar la crisis del …

This study aims to analyse the current state of the art regarding the competitiveness factors
of small and medium-sized hotel companies, applying a systematic and international literary …

Purpose The purpose of this paper is to develop a model of competitiveness for the bovine
livestock industry in the state of Yucatan, Mexico, by considering factors such as innovation …

This chapter focuses on the current state of knowledge of the factors that affect the
competitiveness of family hotel SMEs in a pandemic environment, through a systematic …

The tourism industry continues to be one of the most important activity sectors contributing to
the evolution of the world economy, with a significant contribution from the perspective of …

This study aims to analyze the current situation presented by the state of the art with respect
to the factors of competitiveness in small-and medium-sized hotel companies, applying for a …

Sažetak Bez uključivanja u globalne tijekove i trendove, hotelima je gotovo nemoguće
opstati i nemoguće konkurirati na turističkom tržištu. U teoretskom dijelu rada obradili smo …

Az autonóm járművek az elmúlt évtizedben egyre inkább a közlekedés jövőjét vizsgáló
kutatások (Zmud et al. 2013, Nikitas et al. 2017, Pernestål et al. 2017) középpontjába …

Se trata de una investigación empírica desde el enfoque cuantitativo de tipo transversal, no
experimental, basada en el Modelo de Probst, de una muestra por conveniencia de 143 …

IT capability is important and become one of strategy that effected to success in business.
This study purpose investigates the effect of each dimension of IT capability consist of IT …