Perkembangan busana muslim saat ini begitu pesat, banyak trend busana muslim yang
berkembang saat ini, salah satunya adalah trend hijab. Karena saat ini hijab bukan lagi …

Purpose–The purpose of this paper is to explore the importance of functional, hedonistic and
ethical attributes of denim jeans attributes and the trade‐offs young adult Australian …

Fashion consumption has continually increased in recent decades, leading to severe
environmental problems. Apparel renting provides an opportunity to foster sustainable …

In this study, we surveyed customers' behaviour and influence of individual characteristics
(tendency to uniqueness and orientation towards foreign brands) and characteristics of …

Clothing plays a crucial role in shaping a consumer's self-perception and identity,
particularly through its fit, which influences how comfortable and confident one feels in one's …

The aim of this study is to analyze the influencing factors on consumers' repurchase
intention towards a brand of a mobile phone. The theory of reasoned action has been used …

Apparel buying behaviour is influenced by various factors like consumer attitude, store
attributes, external factors, product attributes, etc. Besides, factors like the past apparel …

This study attempts to investigate how garment suppliers upgrade themselves from one
functional level to another within the global garment supply chain, and what enables them to …

This paper highlights the consumer motivations for purchase of an innovative product like
fashionable ethnic wear in India. It attempts to combine consumer innovativeness constructs …

Many firms have started investing in social media, hoping to reach and to engage their
customers. However, results from social media initiatives have been inconsistent …