The biggest winner: Using statistics to assess the effectiveness of an e-resources promotional campaign
A Fry - Journal of Electronic Resources Librarianship, 2014 - Taylor & Francis
In the fall of 2011, librarians at Bowling Green State University were given the opportunity to
compete for a $100 Amazon. com gift card by promoting an underused database. Usage …
compete for a $100 Amazon. com gift card by promoting an underused database. Usage …