In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …

Despite recent industry attention, questions remain about how native advertising is
perceived and processed by consumers. Two experiments examined effects of language …

The Children's Advertising Review Unit's recent press releases involving child influencer
unboxing videos expressed concern that they did not appropriately disclose sponsorship …

Infodemics—particularly the spread of misinformation and disinformation—are recognized
as global threats to democracy, public health, and social cohesion. In this inquiry, the …

This study investigated how ad disclosure and ad recognition predict the effectiveness of
native advertising in relation to persuasion knowledge. Two experimental studies revealed …

Masked marketing—one form of covert marketing—involves marketing communications that
appear to be from independent third parties rather than from product marketers. This article …

We spend our days looking at them, talking to them, and touching them. We sleep with them,
work with them, and play with them. They increasingly consume our time, attention, and …

Public policy is part of the fabric of advertising with respect to both research and practice.
The strong relationship between advertising and public policy has important implications for …

Online advertisements that masquerade as non-advertising content pose numerous risks to
users. Such hidden advertisements appear on social media platforms when content creators …

Driven in part by pressures caused by lower advertising revenue and declining circulation,
recent years have seen “native advertising” become part of a new revenue model for print …