Purpose–The purpose of this empirical research is to study the main factors affecting the
green brand preference in the telecom industry in Egypt as an example of an emerging …

ABSTRACT A majority of past studies have used the consumer socialization framework to
study children and adolescents in the US but there is a dearth in academic articles that …

This conceptual paper discusses the concepts of green entrepreneurship and green value
added. In this paper GVA is projected as an ideal green platform for small and medium sized …

This paper is based on a study conducted in India on venvironmental marketing practices of
Indian companies. The study was set in the backdrop of a new environmental‐friendly …

This chapter attempts to develop a framework of an environmental marketing system that is
propositioned to lead to customer satisfaction. A comprehensive and intense environmental …

In recent years, climate change has become an issue of utmost importance that has attracted
global attention in an effort to find solutions to a problem that cannot be longer ignored …

We want to encourage the debate and to confront points of view (about the problematic of
entrepreneurship), and perspectives (managerial and political implications, global program …

ChatGPT stand for “Chat Generative Pre-Trained Transformer.” In recent years, the field of
artificial intelligence has witnessed remarkable progress, with breakthroughs that continue …