Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion
This study systematically reviews all academic articles published in the Journal of Global
Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and …
Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and …
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type
SJ Kim, J Yoo, E Ko - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose This study aims to investigate the relationship between collaboration product
attributes, consumption value, customer equity and purchase intention–specifically, the …
attributes, consumption value, customer equity and purchase intention–specifically, the …