The sixth edition of Strategic Planning for Public Relations offers an innovative and clear
approach for students wanting to learn how to develop public relations campaigns. Ron …

Traditional definitions of advertising include a series of elements that distinguish the field
from others. Each innovation in communication has been used for advertising, and in some …

Web sites often provide the first impression of an organization. For many organizations, web
sites are crucial to ensure sales or to procure services within. When a person opens a web …

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step
approach to the creative processes and strategies for effective integrated marketing …

Presenting a range of perspectives on advertising in a global society, this Second Edition of
Controversies in Contemporary Advertising examines economic, political, social, and ethical …

Purpose–The purpose of this paper is to focus on college students, users of online social
networks, as main sources of information that helps advertisers understand the ways in …

Designed to help students become more successful persuaders, Persuasive Messages
offers practical advice on refining purpose, understanding audience, and designing a …

This book traces the progress of mass communications in India and the West from a
historical and sociological perspective, from primitive to modern times. Placing his argument …

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide
that offers a step-by-step approach to the strategic use of nontraditional media by both …

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic
media in broadcasting and the subsequent advancements into digital media. The Then …