Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

C Katsikeas, L Leonidou, A Zeriti - International Marketing Review, 2020 - emerald.com
Purpose The purpose of this paper is to explore the opportunities and challenges facing
firms in this new digital era concerning their international marketing strategy and examine …

Five decades of research on export barriers: Review and future directions

ET Kahiya - International Business Review, 2018 - Elsevier
Although research on export barriers spans five decades, no single prior study has
systematically reviewed findings in this field. This study enriches the discourse on …

An analysis of the barriers hindering small business export development

LC Leonidou - Journal of small business management, 2004 - Taylor & Francis
Notwithstanding the benefits derived from exporting in an increasingly globalized
marketplace, for many smaller‐sized manufacturers the internationalization path is beset by …

The determinants of export performance: A review of the research in the literature between 1998 and 2005

CMP Sousa, FJ Martínez‐López… - International journal of …, 2008 - Wiley Online Library
Considerable attention has been paid to the determinants of export performance. However,
despite this research effort in identifying and examining the influence of such determinants …

Analysing the link between export intensity, innovation and firm size in a science-based industry

J Pla-Barber, J Alegre - International business review, 2007 - Elsevier
The aim of this paper is to contribute to a better understanding of the relationship between
export intensity, innovation and size in a particular technological setting: a science-based …

The internet as an alternative path to internationalization?

N Sinkovics, RR Sinkovics… - International Marketing …, 2013 - emerald.com
Purpose–While the internet enjoys increasing interest regarding its potential to extend the
global reach of firms, especially small and medium‐sized firms (SMEs), little work has been …

[PDF][PDF] Export performance measurement: an evaluation of the empirical research in the literature

CMP Sousa - Academy of marketing science review, 2004 - Citeseer
Increased globalization of trade has led a growing number of firms to search beyond their
traditional domestic markets and focus on high-growth export markets not only to expand but …

Empirical research on export barriers: review, assessment, and synthesis

LC Leonidou - Journal of international marketing, 1995 - journals.sagepub.com
The article attempts to review, assess, and synthesize existing empirical research on factors
impeding the initiation, development, or sustainment of export activities. The investigation …

Firm size, business experience and export intensity in SMEs: A longitudinal approach to complex relationships

A Majocchi, E Bacchiocchi, U Mayrhofer - International Business Review, 2005 - Elsevier
The objective of the paper is to test the effect of firm size and business experience on export
performance. In fact, despite a growing number of empirical studies, the question of the …

Following the pathway of female entrepreneurs: A six‐country investigation

E McClelland, J Swail, J Bell… - International journal of …, 2005 - emerald.com
Purpose–There has been increased policy and research interest in the growing number of
female entrepreneurs and their potential contribution to both the local and global economy …