5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …

Influencer commerce has experienced an exponential growth, resulting in new forms of
digital practices among young women. Influencers are one form of microcelebrity who …

Influencer marketing is a recently emerging strategy that involves engaging people who are
influential in the digital domain to share sponsored content of a brand with their followers …

This is the first article to describe how broadening of the term netnography in qualitative
research is leading to misperceptions and missed opportunities. The once accepted need …

Purpose Understanding customers is critical for service researchers and practitioners.
Today, customers are increasingly active online, and valuable information about their …

This study analyzes the marketplace performances that are enacted in the field of women's
flat track roller derby using the theoretical lens of gender performativity. Rather than treating …

Purpose Digital technologies are changing the ways in which the meanings and identity of
both consumers and brands are constructed. This research aims to extend knowledge of …

In step with the proliferation of Thinspiration and Fitspiration content disseminated in popular
web-based media, the fat acceptance movement has garnered heightened visibility within …

Coming out is a fast‐growing global research area with numerous interdisciplinary
publications dedicated to its exploration. To contribute to a more organised and concise way …

In the first ever book devoted to a critical investigation of the personal style blogosphere,
Minh-Ha T. Pham examines the phenomenal rise of elite Asian bloggers who have made a …