Machines do not 'think fast and slow'in the sense that humans do in dual-process models of
cognition. However, the people who create the machines may attempt to emulate or simulate …

This study aims to explore the role of avatars in mediating users with the metaverse
environment. This study applies the construal level theory and source attractiveness model …

People have conflicting responses for support from algorithms or humans in decision-
making. On the one hand, they fail to benefit from algorithms due to algorithm aversion, as …

With artificial intelligence (AI) increasingly involved in the creation of organizational and
commercial artifacts, human evaluators' role as creativity gatekeepers of AI-produced …

Artificial Intelligence (AI) is a transformative force in communication and messaging strategy,
with potential to disrupt traditional approaches. Large language models (LLMs), a form of AI …

Robots are transforming the nature of human work. Although human–robot collaborations
can create new jobs and increase productivity, pundits often warn about how robots might …

The present research demonstrates how consumer responses to negative and positive
offers are influenced by whether the administering marketing agent is an artificial …

Purpose Building on both the uncanny valley and construal level theories, the analyses
detailed in this paper aims to address customers' explicit and implicit attitudes toward …

When do consumers trust artificial intelligence (AI)? With the rapid adoption of AI technology
in the field of marketing, it is crucial to understand how consumer adoption of the information …

Although companies increasingly are adopting algorithms for consumer-facing tasks (eg,
application evaluations), little research has compared consumers' reactions to favorable …