[HTML][HTML] Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda

M Törhönen, J Giertz, WH Weiger, J Hamari - … Commerce Research and …, 2021 - Elsevier
Video content creation by “amateur” private users has taken on professional (ie work)
characteristics. The emergence of user-centric video sharing services (eg YouTube, Twitch …

Nudging interactive cocreation behaviors in live-streaming travel commerce: The visualization of real-time danmaku

J Yang, Y Zeng, X Liu, Z Li - Journal of Hospitality and Tourism …, 2022 - Elsevier
Using visualizations of danmaku and word cooccurrence analysis, the current research
evaluates China's live-streaming travel industry by extracting live streamers' and customers' …

Viewing sports online together? Psychological consequences on social live streaming service usage

HS Kim, M Kim - Sport Management Review, 2020 - Elsevier
Social live streaming services (SLSSs) have recently been introduced as a new type of
synchronous social networking services for sport fans. Given the popularity of these …

The power of live stream commerce: A case study of how live stream commerce can be utilised in the traditional British retailing sector

K Merritt, S Zhao - Journal of Open Innovation: Technology, Market, and …, 2022 - mdpi.com
As e-commerce continues to grow on a rapid scale, the rise of new technological
innovations has come about, such as that of live stream commerce, which has risen rapidly …

What drives streamers? Users' characteristics and motivations on social live streaming services

F Zimmer, K Scheibe - 2019 - scholarspace.manoa.hawaii.edu
With platforms such as YouNow, Periscope and Ustream, a new type of social networking
services (SNSs) became popular, namely general social live streaming services (SLSSs) …

Exploring the Motivation of Livestreamed Users in Learning Computer Programming and Coding.

H Huang, Y Li - Electronic Journal of E-Learning, 2021 - ERIC
This article discusses the emerging presence of online livestreaming programs for computer
coding education. The typologies of motivations from a user-gratification perspective were …

The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok

X Luo, N Tabassum, BS Nayak - Modern Corporations and Strategies at …, 2022 - Springer
Online shopping has grown exponentially in terms of the number of consumers and degree
of enthusiasm from major Internet companies for this market. In practice, retailers are …

Cyber social interactions: Information behavior in between social and parasocial interactions

WG Stock, KJ Fietkiewicz, K Scheibe… - Journal of Information …, 2022 - koreascience.kr
Participants in real-time online sessions, be it (business) meetings, virtual school lessons, or
social live streams, all engage in cyber social interactions. Unlike parasocial interactions …

Social Media as a Creative Industry: Labour, Workplaces, Markets

J Hutchinson, F Suwana, C McTernan - Social Media in Society, 2024 - Springer
Social media platforms have provided new employment opportunities for creative content
producers all over the world. They connect content-hungry users with savvy producers to …

The Impact of Live Streaming E-Commerce Features on Chinese Consumers' Attitude and Purchase Intention

T Yan - 2022 - search.proquest.com
In recent years, live streaming e-commerce has been gaining popularity among Chinese
consumers as a new social trend. Compared to traditional e-commerce, the shopping model …