A survey of presence and related concepts

R Skarbez, FP Brooks, Jr, MC Whitton - ACM computing surveys (CSUR), 2017 - dl.acm.org
The presence construct, most commonly defined as the sense of “being there,” has driven
research and development of virtual environments (VEs) for decades. Despite that, there is …

Systematic review of comparative studies of the impact of realism in immersive virtual experiences

G Gonçalves, H Coelho, P Monteiro, M Melo… - ACM Computing …, 2022 - dl.acm.org
The adoption of immersive virtual experiences (IVEs) opened new research lines where the
impact of realism is being studied, allowing developers to focus resources on realism factors …

Revisiting Milgram and Kishino's reality-virtuality continuum

R Skarbez, M Smith, MC Whitton - Frontiers in Virtual Reality, 2021 - frontiersin.org
Since its introduction in 1994, Milgram and Kishino's reality-virtuality (RV) continuum has
been used to frame virtual and augmented reality research and development. While …

Horton and Wohl revisited: Exploring viewers' experience of parasocial interaction

T Hartmann, C Goldhoorn - Journal of communication, 2011 - academic.oup.com
Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

How to get there when you are there already? Defining presence in virtual reality and the importance of perceived realism

S Weber, D Weibel, FW Mast - Frontiers in psychology, 2021 - frontiersin.org
The aim of the current opinion paper is to challenge the current definition of presence in the
context of virtual reality (VR). Opticians do not only measure visual acuity but also the visual …

Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism

HH Shin, M Jeong - Journal of Travel & Tourism Marketing, 2022 - Taylor & Francis
By applying the SOR paradigm, this study attempted to investigate how various aspects of a
virtual trip enhance travelers' immersion in the virtual trip and arouse nostalgia, which …

The effect of audio on the experience in virtual reality: a scoping review

IV Bosman, OO Buruk, K Jørgensen… - Behaviour & Information …, 2024 - Taylor & Francis
The use of virtual reality (VR) has seen significant recent growth and presents opportunities
for use in many domain areas. The use of head-mounted displays (HMDs) also presents …

The effects of VR environments on the acceptance, experience, and expectations of cultural heritage learning

E Ch'Ng, Y Li, S Cai, FT Leow - Journal on computing and cultural …, 2020 - dl.acm.org
This article attempts to understand how present Virtual Reality (VR) environments can
contribute to enhancing the communication of cultural heritage by providing an experience …

[HTML][HTML] VR in customer-centered marketing: Purpose-driven design

A Kostyk, J Sheng - Business Horizons, 2023 - Elsevier
Despite the annual growth of the virtual reality (VR) market, many businesses–especially
small and medium-sized ones–have been slow to adopt VR in their marketing. As many …

The role of plausibility in the experience of spatial presence in virtual environments

M Hofer, T Hartmann, A Eden, R Ratan… - Frontiers in Virtual …, 2020 - frontiersin.org
In the present study, we examine the effect of plausibility violations in a virtual environment
(VE) on spatial presence. After reviewing research on the association between plausibility …