Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Our paper explores the impact of servant leadership on absenteeism, in-role performance,
and extra-role performance via the mediating roles of work engagement and job satisfaction …

Consumer ethics continues to draw the attention of academicians and practitioners as a
significant economic and social issue globally. Consumer ethics refers to moral principles …

Purpose A conceptual confusion has evolved in brand hate (BH) research mainly due to
multiple conceptualizations, models and constructs in the field. As such, there is an urgent …

Purpose Drawing on chaos theory as an overarching approach, as well as guidelines from
effectuation and transformative learning theories, this study aims to evaluate the changing …

The existing literature emphasizes the importance of customer engagement and customer
dependence in service encounters. An essential and typical manifestation of customer …

El compromiso del cliente es uno de los temas que más despierta el interés de los
profesionales y académicos del marketing en la actualidad. Por tanto, este artículo pretende …

Purpose Artificial intelligence (AI) has a significant impact on value co-creation (VCC).
However, a study providing a comprehensive summary of the current state of the art and …

Grounded in social exchange theory and service logic, this study investigates how
customers' evaluations of service experiences and interactions with employees and the …