In this article, the authors first propose a simple model summarizing the key drivers of
customer loyalty. Then, on the basis of this model and drawing on key insights from the …

The growing interest in destination competitiveness has focused attention on the definition
and description of a destination product, and how the tourist perceives this complex …

Buku" Metodologi Penelitian Bisnis" edisi 2 ini berisi pengetahuan mengenai hal hal
mendasar namun komprehensif yang diperlukan untuk melakukan penelitian di bidang …

AI chatbots have been widely applied in the frontline to serve customers. Yet, the existing
dimensions and scales of service quality can hardly fit the new AI environment. To address …

Customer service employees are generally advised to express positive emotion during their
interactions with customers. The rise and maturity of artificial intelligence (AI)–powered …

This study examined the influence of different value dimensions of gamification on two
important marketing outcomes, brand loyalty and word‐of‐mouth (WOM), using a mixed …

Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in
the Pakistani airline industry. Though research on repurchase intentions has traditionally …

This research is an extension to previous work in fast food restaurant marketing. The
population of this research consists of actual fast food restaurant customers. Following the …

In order to effectively manage transportation systems, and improve the attractiveness of
public transport, public authorities, policymakers and researchers need a better …

Purpose The purpose of this paper is to explore the relationships between service
innovation, customer value creation (CVC) and customer satisfaction (CS) with specific …