Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
C Herrando… - International Journal of …, 2022 - Wiley Online Library
This study examines the effects of influencer posts on Instagram users. Based on uses and
gratifications theory, this experiment‐based investigation analyses the effect of three …
gratifications theory, this experiment‐based investigation analyses the effect of three …
A typology of winery SME brand strategies with implications for sustainability communication and co-creation
M Dressler, I Paunovic - Sustainability, 2021 - mdpi.com
The article explores SME (Small and Medium Sized Enterprises) brand strategies as a
means to position and successfully engage in competitive markets. A derived typology of …
means to position and successfully engage in competitive markets. A derived typology of …
A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation. Sustainability 2021, 13, 805
M Dressler, I Paunovic - 2021 - search.proquest.com
The article explores SME (Small and Medium Sized Enterprises) brand strategies as a
means to position and successfully engage in competitive markets. A derived typology of …
means to position and successfully engage in competitive markets. A derived typology of …
Online endorsement: Celebrities vs Influencers
J Corral Labarta, MJ Martín de Hoyos - zaguan.unizar.es
Las empresas colaboran tanto con celebrities como con influencers para que promocionen
su marca. De esta forma, estos personajes comparten sus opiniones y experiencias con un …
su marca. De esta forma, estos personajes comparten sus opiniones y experiencias con un …
[PDF][PDF] Trabajo Fin de Máster
JC Labarta - zaguan.unizar.es
Las empresas colaboran tanto con celebrities como con influencers para que promocionen
su marca. De esta forma, estos personajes comparten sus opiniones y experiencias con un …
su marca. De esta forma, estos personajes comparten sus opiniones y experiencias con un …