In the late 2000s, television no longer referred to an object to be watched; it had transformed
into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut …

Television viewers interacting with second screens has become a common sight in the
modern living room. Such activities are a mixture of related, semi-related, and non-related …

Second screening is a widespread activity among users, although many are not aware of the
term, and second screen applications are becoming increasingly popular in research and …

Abstract The Advertisement-based Video on Demand (AVoD) model has attracted the
interest of major streaming players aiming to expand their audience reach. However, this …

The growing success of tablets and smartphones has shifted the focus of the interactive TV
industry to the introduction of second screen applications. One example is second screen …

Optical see-through head-mounted displays (OST HMDs) typically display virtual content at
a fixed focal distance while users need to integrate this information with real-world …

Descriptions of moment-by-moment changes in attention contribute critical elements to
theory and practice about how people process media. We introduce a new concept called …

As media multitasking becomes the most common form of entertainment consumption,
foundational research is needed to explore actual patterns of multitasking behavior. This …

When viewers engage in cross-media consumption—view television advertising and social
media posts on another medium—how do stimuli from multiple screens influence their …

Increasingly people interact with their mobile devices while watching television. We evolve
an understanding of this kind of everyday media multitasking behaviour through an analysis …