Contemporary advertising is increasingly based upon the successful implementation of two
creative design tools, visual metaphors, and “white” space. Yet, despite their established …

Pembawa acara atau presenter memainkan peran penting dalam mendukung acara.
Pembawa acara dituntut mampu memikat audiens untuk terlibat aktif dalam kegiatan yang …

Grounded on the theories on rhetorical figures, incongruity, humor, and the Extended
Parallel Process Model, this experimental study examined the effects of negatively framed …

This research aims to identify and to analyze the meaning of hyperbole applied in the song
lyrics of Sempiternal album by Bring Me the Horizon. The data were collected from eleven …

This study explores the semiotics of humor and political disaffection in the online feedback
discourse evaluating party performance in a post-election era in Nigeria's democratic …

In the present era, where speed and competition are two important principles in commercial
and industrial activities, advertising has played a very important role in attracting the …

The present study examined the use of hyperbolic expressions in a text-based virtual
communication context, specifically in an Indonesian newly mothers' online chat room. The …

Purpose The main goal of the study is to investigate how same-brand slogans
simultaneously in use in two emerging markets, namely Turkey and Russia, differ …

Humour was and is commonly used as a creative means in advertisements. Adult humour
specifically commonly used in mature focused products advertisements or in a restrictive …

This paper examines the use of hyperbole on the social media platform X, from a corpus of
1000 tweets collected between 2021 and early 2023. Keeping in mind the different ways in …