This study aims to propose an integrative framework on data analytics in medium and small
enterprise (MSME) with an in-depth systematic review of existing literature evidenced …

Data Analytics in small and medium enterprise (SME) is an emerging area of research and
practice. Despite of growing importance of SME and increasing research in data analytics …

Abstract Small and Medium Industries (SMIs) is a sector that is quite important in playing a
variety of economic interests in national development, especially for the creation of new …

Digital evolution requires improvement in all sectors, and supply chain management is no
different. With the fasten progress of digitalization and with data use and storage, companies …

Strategi pemasaran yang tepat bergantung pada pola perilaku konsumen perusahaan. Oleh
karena itu perusahaan perlu memahami preferensi dan kebutuhan konsumen serta hal-hal …

Abstract in italiano In today's digital age, the need for improvement in all business
processes, including Supply Chain Management (SCM), is more crucial than ever before …