The development of technology and the internet has changed the way companies interact
with their consumers. Social media marketing has become one of the increasingly important …

Along with the economic and technological development in Indonesia, one of the
innovations is in the field of social media commerce and it has managed to attract the …

Perkembangan teknologi informasi dan komunikasi telah mempengaruhi strategi
pemasaran digital, khususnya melalui pemanfaatan live streaming di platform e-commerce …

Live streaming in e-commerce has become the latest trend in the world of online shopping.
Live streaming is effective and successful in influencing online shopping decisions in e …

Live streaming commerce has emerged as a novel facet of social commerce, characterized
by collaborative engagements between companies, hosts, community members, and …

Tren berbelanja dari rumah melalui platform online seperti e-commerce konvensional dan
social commerce saat ini sedang populer. Salah satu social commerce yang sering …

Kegiatan pengabdian masyarakat yang dilaksanakan pada 3 September 2024 di Desa
Glagaharum berhasil memberdayakan ibu-ibu rumah tangga pelaku usaha fashion melalui …

The purpose of this study is to examine the impact of symbolic and hedonic value on
customer engagement through trust in Gen Z consumers of Eiger products via Shopee live …

Penjualan produk Eiger sudah mengalami penjualan secara pesat melalui live streaming
Shopee dengan pendapatan terbanyak sebesar 16 kali. Saat penjual melakukan live …

Nghiên cứu khám phá sức hấp dẫn cảm xúc tích cực của khách hàng trong mối quan hệ giá
trị tiện ích, giá trị trải nghiệm, đặc biệt trong nghiên cứu này tiến hành kiểm chứng mối quan …