The impact of the level of customer satisfaction on the quality of e-commerce services
Purpose The purpose of this paper is to present the results of surveys conducted in the field
of level of e-commerce services quality. The criteria of quality of e-commerce services were …
of level of e-commerce services quality. The criteria of quality of e-commerce services were …
The effect of customer relationship management (CRM) dimensions on hotel customer's satisfaction in Kashmir
Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …
(CRM) dimensions, namely, customer orientation, customer relationship management …
A data-driven approach to improve customer churn prediction based on telecom customer segmentation
Numerous valuable clients can be lost to competitors in the telecommunication industry,
leading to profit loss. Thus, understanding the reasons for client churn is vital for …
leading to profit loss. Thus, understanding the reasons for client churn is vital for …
Customer loyalty approach based on CRM for SMEs
MB Galvão, RC de Carvalho, LAB Oliveira… - Journal of Business & …, 2018 - emerald.com
Purpose The purpose of this paper is to explore marketing analysis by developing a
customer loyalty approach for small-and medium-sized enterprises (SMEs) in the service …
customer loyalty approach for small-and medium-sized enterprises (SMEs) in the service …
The core components and types of CRM
This paper highlights the influence of knowledge on the customer relationship as the fourth
core component of the CRM components which are technology, people and business …
core component of the CRM components which are technology, people and business …
The approach of SMEs to using the customer databases and CRM: Empirical study in the Slovak Republic
Sustainability of (small and medium-sized enterprises) SMEs in a globalized economy
depends on several factors. According to available studies, effective Customer Relationship …
depends on several factors. According to available studies, effective Customer Relationship …
Customer relationship management as tool to enhance competitive effectiveness: Model revisited
Maintaining collaborative relationships of a business firm with the customer is very important
in the contemporary competitive business scenario, besides the service rendered by it …
in the contemporary competitive business scenario, besides the service rendered by it …
The impact of CRM dimensions on customer retention in the hospitality industry: Evidence from the Moroccan Hotel sector
Y Chetioui - Journal of Research in Marketing (ISSN: 2292 …, 2017 - techmindresearch.org
Customer relationship management (CRM) has currently become one of the most
controversial issues and is considered by many marketers as a focal-center in the business …
controversial issues and is considered by many marketers as a focal-center in the business …
[PDF][PDF] Mapping Stakeholders Perceptions on Innovation Skills, through the Borich Needs Assessment Model: Empirical Evidence from a Developing Country
The digital transformation of the economy and the current innovation-oriented labor market
requires an important stock of social skills that generate innovators with technical skills. This …
requires an important stock of social skills that generate innovators with technical skills. This …
[PDF][PDF] THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED …
H Starzyczná, P Pellešová… - … Universitatis Agriculturae et …, 2017 - acta.mendelu.cz
The aim of the article is to present the results of the research in 2005 and 2015, respectively
2010, in the field of Customer Relationship Management (CRM). The subject of the research …
2010, in the field of Customer Relationship Management (CRM). The subject of the research …