[PDF][PDF] Customer satisfaction analysis of banks: the role of market segmentation
F Osei, G Ampomah, C Kankam-Kwarteng… - Science Journal of …, 2021 - academia.edu
In today's competitive banking industry, market segmentation as a serious strategic
alternative is very important if players in the banking industry are to achieve customer …
alternative is very important if players in the banking industry are to achieve customer …
Attributes Influencing Consumers' Selection of a Shopping Centre: The Demographic Impact
KM MAKHITHA - Expert Journal of Marketing, 2023 - marketing.expertjournals.com
This study determines the attributes that are important in shopping centre selection in South
Africa. In it, the researcher determined if shopping centre attributes are influenced by …
Africa. In it, the researcher determined if shopping centre attributes are influenced by …
[PDF][PDF] Categorization of customers' needs: Impact of market segmentation on performance of Nigeria banks
MM Fasanmi, SS Fasanmi - KIU Journal of Social Sciences, 2022 - researchgate.net
This study examines the impact of market segmentation on bank performance in Nigeria.
Opinions of one hundred and eighty-four customers of Guarantee Trust Bank consisting of …
Opinions of one hundred and eighty-four customers of Guarantee Trust Bank consisting of …