Purpose–The purpose of this article is to review the consumer behavior and social network
theory literature related to the online and e-commerce context. Design/methodology …

The internet has transformed the consumer approach to evaluate products and services.
Consumers follow various internet-based platforms to evaluate products and services …

Purpose The purpose of this paper is to examine what influence travelers' adoption of online
reviews, and whether the online reviews will influence their travel planning decisions …

Social media are becoming increasingly important for consumer decisions. This holds true in
particular for vacation decision-making, as an example of a high-involvement decision. The …

Many studies concerning the role of web-based information in tourism measure one-time
interactions. This paper presents results of a longitudinal study. Data collected in 2014 about …

Ethnic consumers are an important market segment in both traditionally multicultural
countries and newer destinations of growing immigration waves. Such consumers may carry …

When implementing social media strategies on Facebook brand pages, companies focus on
factors that prompt electronic Word-of-Mouth (eWoM) about brand contents. This study …

Online reviews are changing the way that consumers shop and firms respond to consumer
feedback. Viewed more broadly, online reviews are a type of information flow altering the …

This study explored the motivation for sharing restaurant dining experiences on social media
and the most influential variable that shape purchase intentions and behavior of millennial …

There is no doubt that the use of Internet for purchasing products and services has
constituted a crucial change in how people go about buying them. In the era of digital …