Customer experience and repurchase intention in multi-channel: Customer satisfaction as mediating variable
A Mustikasari, M KRISNAWATI… - The Journal of Industrial …, 2021 - koreascience.kr
Purpose: This study aims to examine customer experience toward repurchase intention in
offline and online stores and discuss customer satisfaction as a mediator variable. Research …
offline and online stores and discuss customer satisfaction as a mediator variable. Research …
Ipma's Analysis on Factors Affecting Indrive Indonesia's Customer Loyalty
WP Putra, R Hendayani… - International Journal of …, 2023 - dialnet.unirioja.es
Purpose: The purpose of this study was to identify the factors that influence customer loyalty
to indrive application users in the city of Bandung, Indonesia using IPMA analysis on …
to indrive application users in the city of Bandung, Indonesia using IPMA analysis on …
[PDF][PDF] Determinants affecting online shopping consumers' satisfaction and repurchase intention: Evidence from Vietnam
DT Cuong - Innov. Mark, 2023 - academia.edu
E-commerce has altered how people purchase because of the growth of the internet.
Nowadays, customers prefer shopping online rather than visiting physical stores. The goal of …
Nowadays, customers prefer shopping online rather than visiting physical stores. The goal of …
[PDF][PDF] Factors influencing brand love: A case study of Apple in Saudi Arabia
F Klabi, A Meshari - Innovative Marketing, 2023 - pdfs.semanticscholar.org
This paper aims to explore the factors that drive brand love for Apple in Saudi Arabia, which
have not been studied previously. The study utilized the PROCESS macro on SPSS with …
have not been studied previously. The study utilized the PROCESS macro on SPSS with …
Peran pengalaman pelanggan dalam memediasi pengaruh kualitas layanan, citra perusahaan, dan harga terhadap loyalitas pelanggan PT. Pos Indonesia
DA Patmawati, AL Andjarwati - Jurnal Ilmu Manajemen, 2023 - journal.unesa.ac.id
This paper analyses the effect of service quality, corporate image, and price on customer
loyalty by using customer experience as a mediating variable. This research uses …
loyalty by using customer experience as a mediating variable. This research uses …
Pengaruh kualitas produk, kualitas layanan, dan persepsi harga terhadap minat beli ulang dengan kepuasan pelanggan sebagai variabel intervening (Studi pada …
MRA Wicaksana, SB Santosa - Diponegoro Journal of …, 2022 - ejournal3.undip.ac.id
Within the freight forwarding industry, many new competitors have sprung up and more and
more choices of freight forwarding services are available. Currently there are many …
more choices of freight forwarding services are available. Currently there are many …
Do Millennials' Motives for Using Snapchat Influence the Effectiveness of Snap Ads?
NEH Ben Amor, MN Mzoughi - SAGE Open, 2023 - journals.sagepub.com
While the social media app Snapchat has increasingly attracted the attention of millennials
around the world, there is limited empirical research dealing with Snapchat marketing. For …
around the world, there is limited empirical research dealing with Snapchat marketing. For …
Purchasing Decisions in Terms of Perceived Quality, Perceived Price and Digital Marketing Through Brand Image in Non-Star Hotels
Purpose: This study aims to identify factors that can foster repurchase intention. The factors
studied are in accordance with the findings of the gap between consumer expectations and …
studied are in accordance with the findings of the gap between consumer expectations and …
[PDF][PDF] The impact of perceived service quality on customers' repurchase intention: Mediation effect of price perception
The Internet service sector is characterized as highly competitive, so Internet service
providers have to seek ways to offer high-quality services to customers. This study measured …
providers have to seek ways to offer high-quality services to customers. This study measured …
[PDF][PDF] Pengaruh E-Commerce Marketing Stimuli terhadap Trust, Customer Satisfaction, dan Customer Loyalty
M Sakinah, I Heruwasto - Jurnal Samudra Ekonomi dan …, 2024 - pdfs.semanticscholar.org
Consumer behavior conceptually begins with marketing stimuli which then ends with
purchasing decisions. This research analyzes the influence of e-service quality, reputation …
purchasing decisions. This research analyzes the influence of e-service quality, reputation …