COVID-19 caused a major shift in consumer behavior online at companies that focused on
offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an …

In the current consumer context, the trend towards a healthy lifestyle has significantly
increased the demand for healthy foods. This study aims to identify the relationship between …

Taking pictures of food and sharing them on social networking services has now become a
general consumer trend. In particular, many companies are interested in Instagram …

Rehabilitation of disturbed sites is a complex process requiring constant monitoring and
assessment, with current methods being somewhat obsolete, manual, and rather fraught …

Examining the effects of digital marketing on customer purchase decisions was the main
goal of this study. Specific objectives guided the study, including the evaluation of digital …

Las respuestas por parte de las pequeñas y medianas empresas (pymes) en diferentes
contextos a la hora de adaptar y aplicar las herramientas digitales en sus estrategias de …

This paper aims to analyze the predictive effect of artificial intelligence on user demand in
big data social media and to provide suggestions for developing enterprise innovation …

The majority of research on competitiveness is based on the analysis of quantitative data.
There is significantly less research on the soft elements of competitiveness. This research …

The global food system accounts for emissions amounting up to 18 Gt CO2 equivalent per
year, representing 34% of total GHG emissions [1] and the environmental impact of food …

Objective: The objective of the article is to investigate the impact of social media content on
engagement and customer equity. The moderating role of the customer relationship is also …