Stereotype threat occurs when people are concerned about confirming a negative
stereotype about their social group, and this often leads people to underperform within the …

摘要随着人口老龄化的不断加剧, 老年刻板印象威胁受到越来越多的关注. 不同于种族或民族,
性别等刻板印象威胁, 老年刻板印象威胁表现出累积性, 共通性与连续性等特征 …

Advertising, Gender and Society explores contemporary social-psychological theory and
original research that examines the portrayal of gender in advertising. It reports empirical …

Background Positive attitudes toward aging are considered essential for achieving
psychological well-being in later life. However, there is currently a lack of a concise and …

Because of age-related cognitive declines, people sometimes expect older adults to be
incompetent, senile, or extremely forgetful. Research on stereotype threat suggests that …

The concept of gender has enjoyed a long and sustained interest in marketing (Meyers-Levy
and Loken, 2015) including advertising (Eisend, 2010; Eisend, Plagemann and Sollwedel …

Objectives Negative aging stereotypes make older adults perform below their true potential
in a number of cognitive domains. This phenomenon, known as Age-Based Stereotype …

The present study aimed at exploring the effect of stereotype threat on the controlled part of
memory in older adults using a deep level of processing, namely, self-reference encoding …

The majority of older adults express a desire to age successfully. Over the past decade,
there has been an increased focus on understanding the lifestyle factors that influence …

With the explosive growth of the aging population, researchers are paying more and more
attention to stereotype threat among older adults. Unlike the race/ethnicity and gender …