Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical …
L Gao, K Laidlaw, D Wang - BMC psychology, 2024 - Springer
Background Positive attitudes toward aging are considered essential for achieving psychological well-being in later life. However, there is currently a lack of a concise and …
Because of age-related cognitive declines, people sometimes expect older adults to be incompetent, senile, or extremely forgetful. Research on stereotype threat suggests that …
M Zawisza - Handbook of research on gender and marketing, 2019 - elgaronline.com
The concept of gender has enjoyed a long and sustained interest in marketing (Meyers-Levy and Loken, 2015) including advertising (Eisend, 2010; Eisend, Plagemann and Sollwedel …
P Nicolas, I Régner, P Lemaire - The Journals of Gerontology …, 2021 - academic.oup.com
Objectives Negative aging stereotypes make older adults perform below their true potential in a number of cognitive domains. This phenomenon, known as Age-Based Stereotype …
S Kalenzaga, D Clarys… - Quarterly Journal of …, 2019 - journals.sagepub.com
The present study aimed at exploring the effect of stereotype threat on the controlled part of memory in older adults using a deep level of processing, namely, self-reference encoding …
The majority of older adults express a desire to age successfully. Over the past decade, there has been an increased focus on understanding the lifestyle factors that influence …
W Pan, F Wen, B Zuo - Advances in Psychological Science, 2018 - journal.psych.ac.cn
With the explosive growth of the aging population, researchers are paying more and more attention to stereotype threat among older adults. Unlike the race/ethnicity and gender …