A review of the extant literature reveals that the theoretical underpinnings of the majority of
loyalty program research rest on psychological mechanisms from three specific domains …

With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

Online food delivery service (OFDS) has been widely utilized during the new normal of the
COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Can cause marketing (CM) be effective? If so, do price discounts moderate CM
effectiveness? Despite the prevalence of linking product sales with donations to charity, field …

The study aims to identify the factors affecting consumers' intention to repurchase organic
tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism …

This research examined the extent to which different promotional frames increased
perceptions of deal value. Price discounts dominate the sales promotions employed by …

Purpose The purpose of this paper is to investigate the effect of a dimension of logistics
service quality (delivery time) interacting with shipping charges and purchase importance on …

The interpretation of a percentage change often hinges on the base value to which it is
attached. The authors identify a tendency among consumers to neglect base values when …

The viability of online dynamic pricing, or differential pricing for the same product from the
same seller, is still debatable given the contradictory findings reported in both modeling and …