At present, aromas are increasingly used in multisensory in-store communication to create a
more enjoyable purchasing environment that can influence consumer emotions, behaviour …

The smell has an advantage over other senses, because it is directly linked to the limbic
system in the brain and immediately stimulates the human emotions. By using of fragrances …

The paper deals with the evaluation of the effectiveness of the application of aroma
marketing describing a few possibilities of using aromatization in practice. Nowadays, many …

People routinely engage in shopping for discerning needful, self-gratification, hedonic
reasons and other factors, which are basically driven by the state of mind. This study …

The main objective of the submitted paper was to identify factors influencing the behaviour of
Slovak consumers on the market with fresh vegetable. Primary data were obtained through a …

The atmospheric conditions within a retail environment have the potential to influence how
consumers think and behave. Philip Kotler (1974) initially studied the effect of atmospherics …

UTILIZATION OF AROMA MARKETING IN BUSINESS ENVIRONMENT IN SELECTED GLOBAL
SOUTH COUNTRIES Page 67 52 UTILIZATION OF AROMA MARKETING IN BUSINESS …

Nowadays we record some overload with visual stimuli, the consumer becomes more
resilient, and his subconscious looks for other stimuli from the environment that could direct …

All marketing decisions are based on the assumptions and knowledge of consumers
behaviour. Examining consumers decision-making and behaviour is a challenging process …