The purpose of this study is to determine the relationship of e-service quality (ESQ) and
ease of use (EOU) to electronic customer relationship management (E-CRM), which is …

In the current scenario, the entire Middle East is witnessing drastic digitalization, and
consumer behavior is also widely affected by the technological development. This has …

Product service bundle (PSB) is a marketing strategy that offers attractive product-service
packages with competitive pricing to ensure sustained profitability. However, designing …

In recent decades, online security has been seen in terms of protecting the web application
layer from unauthorized user threats. There are numerous advantages and benefits …

To create a personalized E-CRM recommendation system, the electronic customer
relationship management system needs to investigate low accuracy and lack of …

There is a gap in defining the multi-criteria decision-making issues and with
recommendation techniques and theories that can help develop the modulation coefficient …

The purpose of this study is to examine the relationship between psychological contract
breach (PCB) and psychological contract violation (PCV), and the extent to which this …

The present study aims to design a model for the effect of content marketing on e-customer
relationship management (E-CRM) in the Iran Public Libraries Foundation (IPLF). This …

On-the-job practice is one of the forms of educational internship programs for normal
students. Thanks to the advantages of the on-the-job practice that enable normal students to …

The aim of this study was to investigate the effect of the mental image of the country of origin
of the brand on the formation of brand equity resulting in brand trust in the sports industry as …