Entrepreneurship is widely advocated as a driver of innovation and economic growth. Given
today's technological and digital challenges, digital entrepreneurship in particular is a …

Global strategy cannot be fully understood without consideration of dynamic capabilities
(DCs). This is because the three key constituents of DCs–the sensing and seizing of …

Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …

While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …

Purpose Few studies have conceptualized how companies can build and nurture
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …

Recently, to know the willingness of the customer to purchase the product has become a hot
issue to compete in the market for the organizations and also attain the attentions of the …

Purpose Digital technologies, such as big data and artificial intelligence, significantly impact
entrepreneurial activities worldwide. However, research on entrepreneurial activities …

Drawing on network learning theory, it investigates the effect of small and medium-sized
enterprises'(SMEs) experience of using foreign and domestic social network services (SNS) …

The issues of fostering internationalization and innovating business models through digital
capabilities appear neglected in the research on small and medium enterprises (SMEs). The …

Purpose This study aims to investigate the comprehensive conceptualization how digital
marketing and its adoption increase the productivity of small and medium-sized enterprises …