Purpose Considering brand ownership as a cause of concern, this paper aims to propose a
conceptual model portraying brand engagement as a function of members' brand …

This study presents an integrative sustainable e-waste model, drawing on organismic
integration theory and gender schema theory. E-waste behavior has attracted considerable …

This research examines the effect of brand personality self-congruity (BPC) on brand
engagement and purchase intention on Facebook, while investigating how self-esteem …

Previous studies suggested that parenting style was associated with college student's
emotional distress. However, little is known about the underlying mechanisms of this relation …

The paper structures the recent literature on brand engagement into self-concept (BESC)
and its antecedents (ie materialism and status consumption). The research aims to define …

In general, experiential purchases have been found to make people happier than material
purchases. However, previous research has ignored a crucial issue—the importance of the …

Despite efforts to study counterfeit consumption, little is known about consequences of such
behavior for social perception, particularly how consumers who purchase counterfeit …

Awe represents a self‐transcendent, sacred experience that is closely related to spirituality.
In this study, we suggest that spirituality buffers the effect of awe on materialistic …

Researchers have shown a growing interest in the effects of consumer brand engagement—
a psychological construct that describes the type of relationship between the consumer and …

Drawing on self-concept theory, the brand engagement in the self-concept (BESC) construct
assesses how consumers incorporate brands in their lives to reinforce their self-schema …