[HTML][HTML] Elevating B2B branding in a global context: integrating existing literature and proposing a forward-thinking conceptual framework
This study aims to evaluate B2B branding in a global context by constructing a framework for
future research, practitioners, and brand managers operating in international B2B markets …
future research, practitioners, and brand managers operating in international B2B markets …
A networking view of collaborative consumption on social media: integrating value-in-exchange and value-in-use into value co-creation
F Chen, L Zhang, FS Tsai, B Wang - Management Decision, 2024 - emerald.com
Purpose This study focuses on the self-organized cooperative consumption of platform
participants on social media platform, and reveals how the brand owner cooperates with two …
participants on social media platform, and reveals how the brand owner cooperates with two …
Past, present and future of AI in marketing and knowledge management
Purpose This paper aims to explore the intersection of artificial intelligence (AI) and
marketing within the context of knowledge management (KM). It investigates how AI …
marketing within the context of knowledge management (KM). It investigates how AI …
Coopetitive service innovation: the role of geographical proximity, innovation focus and customer cooperation
H Virtanen, P Björk - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose Previous research on the impact of coopetition on innovation performance has
provided contradictory results. Thus, this study aims to fill the gap by gathering data to …
provided contradictory results. Thus, this study aims to fill the gap by gathering data to …
Does Employee Training in Sustainable Practices and Food Waste Influence a Restaurant's Level of Sustainability-Oriented Service Innovation (SOSI) and Brand …
MG Montesdeoca-Calderón… - Sustainability …, 2024 - search.ebscohost.com
Restaurant segmentation is an effective tool for decision-making when developing business
strategies. The objective of this research is to classify restaurant groups according to the …
strategies. The objective of this research is to classify restaurant groups according to the …
Network embeddedness and service innovation: the mediating role of knowledge co-creation and the moderating role of digital transformation
L Zhang, Y Yi - Service Business, 2024 - Springer
This study analyzes the role of network embeddedness, knowledge co-creation, and digital
transformation in promoting service innovation performance. Using data from 396 …
transformation in promoting service innovation performance. Using data from 396 …
Exploring the effects of big data analytics capability on service innovation performance of manufacturing enterprises
N Liu, Z Jian, Y Tan - Technology Analysis & Strategic Management, 2024 - Taylor & Francis
Manufacturing enterprises are actively using big data analytics to pursue service innovation
opportunities for sustainable development. However, the mechanisms underlying this …
opportunities for sustainable development. However, the mechanisms underlying this …
Innovation Ambidexterity Bibliometric Analysis: Is Technovation Ambidexterity a New Agenda in Future Study?
A Aghakabiriha, MR Meigounpoory… - Business Strategies and …, 2024 - emerald.com
Although many scholars have investigated different aspects of the notion of innovation
ambidexterity, the conceptualization of examining this concept in a technological setting …
ambidexterity, the conceptualization of examining this concept in a technological setting …
Interacting with Muslim Customers for Developing New Shariah-Compliant Financial Services in a Multicultural Country
I Alam, IB Bhatti - European Journal of Islamic Finance, 2024 - ojs.unito.it
Offering successful new services to the market is a priority for many service firms worldwide
because a firm's growth and prosperity depend on regularly introducing new services to a …
because a firm's growth and prosperity depend on regularly introducing new services to a …
Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
This study aims to evaluate B2B branding in a global context by constructing a framework for
future research, practitioners, and brand managers operating in international B2B markets …
future research, practitioners, and brand managers operating in international B2B markets …