The Influence of Online Social and Physical Presence on User Consumption Decisions in TikTok Livestreaming: A Scoping Review
KG Bai, KH Tan - Cyberpsychology, Behavior, and Social …, 2024 - liebertpub.com
This scoping review aimed to clarify and redefine the concepts of social and physical
presence in the context of online livestreaming environments. Physical presence involves …
presence in the context of online livestreaming environments. Physical presence involves …
[HTML][HTML] How can hesitation in hotel live-streaming payment be overcome?: Examine the role of entrepreneurial performance and viewers' personality traits
After the outbreak of COVID-19, E-commerce lives streaming (ELS) has become popular as
a marketing tool to reduce spatial restrictions and control the spread. However, there are …
a marketing tool to reduce spatial restrictions and control the spread. However, there are …
IT affordances, flow, and perceived scarcity: A study on impulsive buying behavior and post-purchase dissonance in live shopping
ER Simanjuntak, RS Pratama - Journal The Winners, 2024 - journal.binus.ac.id
Live shopping is evolving significantly as extensive publications have explored this
phenomenon from the perspective of streamers and consumers. However, there is limited …
phenomenon from the perspective of streamers and consumers. However, there is limited …
Consumer Anxiety and Purchase Intention in Live Commerce: Unraveling the Mediating Role of Brand Familiarity Amidst COVID-19
J Li, J Luo, M Wang, C Peng - Journal of the Knowledge Economy, 2024 - Springer
The rapid progress of technology has dramatically transformed daily life, with the
widespread impact of network and internet communication technologies. Live commerce …
widespread impact of network and internet communication technologies. Live commerce …
[PDF][PDF] Enchanted but Regretful: Exploring the Impact of Flow Induced Impulse Buying and Return Intention in the Domain of Live Streaming Commerce
S Kumar, N Taneja - Journal of Small Business Strategy, 2024 - jsbs.scholasticahq.com
Social media live streaming has gained popularity among small sellers for real-time selling.
Although favourable facets of live streaming have been studied, the potential for these …
Although favourable facets of live streaming have been studied, the potential for these …
Navigating the stream: unveiling the factors shaping consumer purchase intention in live streaming shopping on social media platforms
P Sarker, YK Dwivedi - International Working Conference on Transfer and …, 2024 - Springer
The advancement in internet technology has firmly entrenched social media as an
indispensable aspect of daily life. Social networking communities have evolved into a …
indispensable aspect of daily life. Social networking communities have evolved into a …
From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia
R Notonegoro, DTH Aruan - Jurnal Manajemen dan …, 2024 - e-journal.trisakti.ac.id
Live streaming commerce is a sales channel that is currently often used by business people
to market their products, such as fashion products. TikTok is one of the most used live …
to market their products, such as fashion products. TikTok is one of the most used live …
PENGARUH SIARAN BELANJA LANGSUNG, DUKUNGAN SELEBRITI, PROMOSI, ULASAN PELANGGAN ONLINE, DAN DAYA TARIK IKLAN TERHADAP …
S Melita, SRT Astuti - Diponegoro Journal of Management, 2024 - ejournal3.undip.ac.id
The Covid-19 pandemic has a significant impact on various aspects of life changes to digital.
Trend of online shopping using e-commerce is profitable for consumers. This condition …
Trend of online shopping using e-commerce is profitable for consumers. This condition …
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P Sarker¹, YK Dwivedi - Transfer, Diffusion and Adoption of Next …, 2023 - books.google.com
The advancement in internet technology has firmly entrenched social media as an
indispensable aspect of daily life. Social networking communities have evolved into a …
indispensable aspect of daily life. Social networking communities have evolved into a …
[PDF][PDF] Exploring How the Characteristics of Live Streaming Affect Impulse Buying Behaviour in Live Streaming Commerce: The Mediating Effect of Trust and Flow …
VT Hoang, HP Dang - Int. Journal of Business …, 2024 - business-and-management.org
This research aims to examine the effect of the characteristics of live streaming on
consumers' impulsive buying behaviour. The study adopts the stimulus–organism–response …
consumers' impulsive buying behaviour. The study adopts the stimulus–organism–response …