Ambient Media Advertisement of Catur Insan Cendekia University to Improve Brand Awareness
Abstract Catur Insan Cendekia University (UCIC) is a university located in Cirebon.
Compared to other universities in Cirebon that were already established first, UCIC still has …
Compared to other universities in Cirebon that were already established first, UCIC still has …
College students' preferences for milk tea: Results from a choice experiment
X Lin, J Yang, Q Chen - Foods, 2023 - mdpi.com
(1) Background: Although China is one of the largest tea-producing countries in the world,
the Chinese tea industry is facing a decline in profits. However, an explosive market, namely …
the Chinese tea industry is facing a decline in profits. However, an explosive market, namely …
[PDF][PDF] Factors influencing brand equity: Testing Aaker's brand equity framework in Malaysian toy industry
Previous studies have demonstrated varying associations between fundamental
components of brand equity within diverse sectors. The purpose of the current study is to …
components of brand equity within diverse sectors. The purpose of the current study is to …
[PDF][PDF] Factors influencing consumer behaviour towards online purchase intention on popular shopping platforms in Malaysia
The number of individuals willing to make purchases of goods and services over the internet
has steadily increased over the past several years. Additionally, as a result of the pandemic …
has steadily increased over the past several years. Additionally, as a result of the pandemic …
Study on the current status of exposure to pathogenic microorganisms and consumers' interest in milk tea
The assurance of food safety is paramount, especially concerning ready‐to‐drink products
like milk tea. This research sought to gauge the safety perceptions of both student and office …
like milk tea. This research sought to gauge the safety perceptions of both student and office …
Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive.
H Jiabin, YB Ibrahim, HY Hapiz… - … of Management & …, 2024 - search.ebscohost.com
Objective-This study examines the brand visual identity (BVI) design strategies of two
prominent tea beverage brands: Tealive and CHAGEE. In the competitive landscape of the …
prominent tea beverage brands: Tealive and CHAGEE. In the competitive landscape of the …