This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences …
Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and …
C Juditha, J Darmawan - Jurnal Penelitian Komunikasi Dan Opini …, 2018 - academia.edu
Generasi milenial banyak dibahas karena dianggap unik. Generasi ini tidak bisa lepas dari teknologi komunikasi dan informasi khususnya internet. Namun sering juga dianggap …
Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H …
ES Asemah, LON Edegoh - International journal of Asian social …, 2013 - ideas.repec.org
Advertising is a force that makes it possible to sell more merchandise due to its persuasive nature. As a tool of marketing communication, advertising is the structured and composed …
ML Hilt, JH Lipschultz - Educational Gerontology, 2004 - Taylor & Francis
Older Americans, like other groups, vary in their use of the Internet. The participants for this study—elderly computer users from a Midwestern mid-size sample—used e-mail and …
A Hollifield, JLB Wicks, G Sylvie, W Lowrey - 2015 - taylorfrancis.com
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities …
MI Manshur - Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik …, 2020 - jurnal.umj.ac.id
Banyaknya industri busana hijab syar'i saat ini menjadi sebuah tantangan terbesar bagi Si. Se. Sa yang memposisikan dirinya sebagai busana hijab syar'i yang mewah dan berkualitas …
ML Hilt, JH Lipschultz - 2016 - api.taylorfrancis.com
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the …