Should health communication regarding COVID‐19 emphasize self‐or other‐focused impacts of mitigation behaviors? Insights from two message matching studies

I O'Dowd, K Joyal‐Desmarais… - Analyses of Social …, 2023 - Wiley Online Library
Mask‐wearing, social distancing, and vaccination remain effective ways to mitigate the
spread of COVID‐19. Yet, many hesitate to enact some or all these preventive behaviors …