How do people talk—and potentially think—about abstract concepts? Supported by
abundant linguistic evidence, Conceptual Metaphor Theory posits that people draw upon …

Consumers often use spatial metaphors to describe time. Through six studies, the present
research demonstrates that time metaphors influence consumers' perceptions of the …

The temporal‐focus hypothesis claims that whether people conceptualize the past or the
future as in front of them depends on their cultural attitudes toward time; such …

Background: Perfectionism is currently conceptualized using a multidimensional model, with
extensive research establishing the presence of both maladaptive and adaptive forms …

Despite the availability of a safe and effective vaccine being well‐recognized as a critical
tool to end the COVID‐19 pandemic, many individuals remain vaccine hesitant for various …

Travelers may use two common time metaphors to describe their upcoming vacations. The
first is the time-moving metaphor, expressed as “the vacation is approaching us,” and the …

ABSTRACT English speakers use vertical language to talk about power, such as when
speaking of people being “at the bottom of the social hierarchy” or “rising to the top.” …

Across languages, time tends to be understood in terms of space. For instance, we might
think of time as an unstoppable train heading towards us when we hear'holidays are …

In a broad range of cultures, people implicitly associate the past and future with the back and
front in their minds. According to the Temporal Focus Hypothesis (TFH), the metaphoric …

Abstract Space-time metaphors in English and Chinese connote two metaphorical
representations of time in space: the ego-moving representation and the time-moving …