Entry modes and the impact of mobile microfinance at the Base of the Pyramid: Scenarios of “My Village Phone” in Egypt
M Mohamad, T Wood-Harper… - … Innovation and IT …, 2015 - igi-global.com
The expansion of mobile telecoms in the Egyptian market has contributed to different
development paradigms. The entry mode and the way telecoms follow to access the Base of …
development paradigms. The entry mode and the way telecoms follow to access the Base of …
[HTML][HTML] Multiple Perspective of Mobile Money System Development: Action Case of e-Masary Wallet
MRA Mohamad - 2015 - escholar.manchester.ac.uk
This thesis highlights how the motives, utility and benefits, and challenges of Mobile Money
Systems (MMS) shape the financial inclusion in today's dynamic environment and increase …
Systems (MMS) shape the financial inclusion in today's dynamic environment and increase …